• FASHION STARTUPS: Product Presentations & Networking
• WHAT: FASHION STARTUPS: Product Presentations & Networking
• WHEN: March 15, 2012, Thurs, 5:30pm
• WHERE: Pigment Cosmetics, One Market Street #140, Studio 2, SF
• RSVP: $10 @ Purchase Ticket At: http://fashiontechsf031512.eventbrite.com/

Promote. Pitch. Connect. We connect fashion startups, app developers and retail entrepreneurs to human and capital resources. Find out what all the buzz is about in fashion and technology! Come learn about innovative new products and business models and the people behind them to accelerate your networking and business opportunities.

Present and promote your product. Get feedback. Get users. Get a fanbase. Get connected to an enthusiastic community of fashion professionals, entrepreneurs and resources.

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF
has become the leading network for all things fashion and technology in the SF Bay Area.

Watch our YOUTUBE Channel @ http://www.youtube.com/fashiontecheducation

Join FASHION+TECHSF @ http://www.fashiontechsf.org/

For sponsorship opportunities, media relations and publicity contact OwenGeronimo athttp://about.me/owengeronimo or send an email to: contact@sffamainc.org

Startup Monthly March Demo Day – March 11th in San Francisco

You will learn how early stage startups present their products and pitch to a panel of investors. Our demo days are hosted monthly as part of Pitch Accelerator workshop where startups present their progress to panel of investors in order to get feedback on their idea, business model and potential fundability of their startup.

If you have a team and a prototype you can participate along side of Startup Monthly teams. Interested to present or pitch, email yuri@startupmonthly.org.  RSVP: http://stmdemoday031112.eventbrite.com/

• FREE – Super Early Bird until March 1st 11:59pm
• $10 Early Bird until March 7th 11:59pm
• $20 Regular and at the door
• $100 For expo table (includes 3 tickets to the event)
• $200 Pitch to investors panel (includes 3 tickets to the event and expo table)

Interested to present or pitch, email yuri@startupmonthly.org

Demo day agenda:

Expo Session

• 4pm-5:30pm – Expo session – Teams present their live products to guest and investors

Pitches Session

• 5:30pm-9pm – Teams pitch to investors
• 9:00pm-9:15pm – Panel announcement of the top 3 teams and feedback
• 9:00pm-10:00pm – Networking

Panel of Investors:

•  Igor Shoifot - Convicted serial entrepreneur, seed investor, TMT Investment. Online Profiles: LinkedIn, AngelList

more investors will be published soon

We are looking forward meeting you all and lets build successful startups!!!

• ~Startup Monthly Team
• Follow us on Twitter
• Like Startup Monthly Page

SOLZ, Solar Bag is a sponsored project of SFFAMA.

• WHAT: SKILLSHARE CLASS: Successful Crowdfunding Hosted by IndieGoGo
• WHEN: Tuesday, February 14, 2012, 4:00pm until 5:00pm
• WHERE: he School of Visual Arts, 136 West 21st (btwn 6th & 7th Aves) , New York, New York

Via filmfwd.com

The Spy Movie DangerouX Chiquita Jeans is a sponsored project of SFFAMA.

Iggy Sky – Director

Film & Video & Fashion
Funding Goal
$20,000+

Project Description

I launched 01/2012, I started http://www.chiquitajeans.com . I am importing Jeans from Colombia and Brasil. There is many fine brands that are coming from South America, but no representation and very little branding. I am a videographer by trade. Very few companies are using video marketing campaigns. Currently on a shoe string budget I have created 15 marketing videos for the website and in a 2-3 month period my Alexa.com rankings have improved.  No other fashion company has created such a marketing strategy. Simply because of the cost. I can minimize the expenses as we do all of our own in house videography, photography and castings.
•
In The San Francisco Bay Area fashion industry no one gets paid for nothing. Actors, Actresses, models,  hair stylist, videographers and photographers all work for free. That is a shame. I spent most of 2011 working pro bono for fashion shows. No complaints, but no pay. ;-( .  Since i do videography I decided to create paying jobs. I want to make jobs in America.  So I gathered a fine group of talented actors, models, performers and crew to create the THE SPY MOVIE™.  With this I can get them paid and build a jeans company that can create more American Jobs, Although  I need start up help.   In this economy you have to take matters into you own hands and use the best of your talents to make things happen.  In comes THE SPY MOVIE™ .

•    The Goal is to make a marketing campaign that revolves around a Vampire/Spy 007 movie story line. Every video is sub-part of a larger video that is actually a full length movie. The saga always continues as the actors evolve with the story line and marketing. We are putting the entertainment in the marekting, yet it is a movie that benefits the end user, client & movie goer.  The sub stories always keep the audiences involved and entertained waiting for the second movie.  This is a grass roots build and one of the main goals is to create a cult like following through main online media sources, such as facebook/groups, twitter, SEO and many other directories. The movie and sub movies are filmed in a way to attract a larger demographic of followers.

Project Rewards
: The fun part about running this company is creating the Movie behind the marketing campaign. Usually people go to the movies to get the marketing. This is the reverse, the movie is built from the marketing and sales are done. The perk is that in the end you actually get a full blown movie. The movie deals with vampire, M6 type of agents that have xmen abilities with a love, passion and hate story line. It also includes video gaming type of scenes so the movie appeals to the masses. Girls love the shinny vampires. Guys like the girls in the jeans and the 007 appeal. Kids love the the video gaming action of the movie. Adults think the movie is inspiring as there Story line is complex and has life learning lessons.

Commercial contributers get their products featured in the movies as well. Kinda of what like  Michael Meyers did in the movie Austin Powers with the can of Coca Cola.

LIST OF STARS/CREW

Iggy Sky – Owner of Chiquita Jeans, Director, and Videographer
Henry Slasher Aldama – Film Maker – Masters in Film making.
Antonio Genovia – Lead photographer
Kevin Chan – photographer
Jack Husting – photographer
Jacque Gonsalves – Master Hair Stylist
James Griffiths – Master Hair Stylist
Nora E. Arechiga – Make up
Ferdinand “Sky” Castro – Assitant

Models/Actors/Actresses/Dancers
Jamie Safran   —- The Lady In Red
Lourdes Cellbelos  — LuLu
Erika Cadenas  —  Cobra
Lauren DiMarco  — Cat
Sara Morgan   —- DangerouX
Kim De Las Rosa  –  Demi Mondaine
Benajamin Magana  –   Vampire Killer
Oleg Galagan   —    Agent OG7
Thomas Dimari  –    The Dancer
Jane Kats           –    Domina
More to be Casted

Links
SEE THE VIDEO : http://youtu.be/yNqYTOC3dW8?hd=1


You can find more about me  http://www.linkedin.com/pub/hector-iggy-aldana/…

Iggy Sky on Facebook

Chiquita Jeans Videos & Links.
FB Page —-> http://www.facebook.com/Chiquitadenim
Twitter —-> http://twitter.com/chiquitajeans
Google Page —-> https://plus.google.com/112130428211270106634#1…
FlickR Current images –> http://www.flickr.com/photos/chiquitajeans/
Youtube Videos –> http://www.youtube.com/chiquitajeans
Website: —-> http://www.chiquitajeans.com/



Executive Summary

Business Description and Vision

Mission Statement: To sell South American, Colombian & Brasilian female and male jeans, nationally and internationally. My mission is to create powerful marketing and branding for Chiquita Jeans to sell 600 jeans monthly at minimum. My goal is to create branding for Chiquita jeans and make it a house hold name. My goal is to create local and online sales and developing a franchise structure for the sale of independent Chiquita jeans franchises, with the option to do home business “Avon”,”Mary Kay” trunk sales style and jean parties. My Goal is to sell 20 jean franchises per month before December 2012. My goals is to attain funding for the creation of the franchise. My Goal is to attain funding for procurement and sales of 7,200 jeans for the year of 2012. My goal is to slightly remodel our current brick/mortar location at 2261 The alameda Blvd., Santa Clara, ca 95051 and cause local awareness with local online and media advertising of our apparel and sales to generate local jean sale revenue. My goal is to create snail mail marketing of catalogs for our Jean inventoryOur mission is to create and official marketing department and pay our current help and crew. My goal is to  procure upgraded video cameras, lighting and Mac computer and software for an improved video marketing campaign and funds to procure specific locations from time to time for our video and photo campaign.Long Range Mission and Goals: To create a multi-million dollar jean business similar to Guess jeans in marketing, although covering more ground in the sense of Home based business sales franchise. To sell at minimum of 20 franchises per city per state and per country per month. Despite the economy denim jeans sales are on the up and up. form 2009 to 2012.from 2009-2010 there has been a 6.3% growths in woman’s denim jeans imports.from 2010-2011 there has been a 6.8 decrease in growth in jean imports, although jeans speculations indicate there no long term worries as Denim is an Evergreen product and it only seems to be a correction phase. Furthermore, do to the fact that the Colombian and Brasilian jeans are specific in design they maintain their demand. http://www.denimsandjeans.com/latest-denim-repo… Jeans? was launched January 2012. The structure was built 3 months prior, with a marketing plan, that included pre and immense pre launch marketing campaign online and locally. Currently we  lease a boutique in Santa Clara for our jeans sales. Currently our Alexa.com are as follows. http://www.alexa.com/siteinfo/chiquitajeans.com…; In a short 3 month period the Chiquita Jeans website has excelled dramatically into a competing online marketing range with organic content and products. None of online marketing has been paid for. It is all organic and we will be adding in the Google Ad-words component shortly to boost online and local sales.Business growth perspective: is positive despite the dip in the market. Our jeans are of specific design, unlike other imports the demand is high and the overall trend in jean sales still governs the market. I feel that these jeans will sell like cupcakes with the proper marketing.http://lifestylemonitor.cottoninc.com/Supply-Ch…

Definition of the Market

Business industry and Outlook: LOOKING FORWARD While retail inventories of denim jeans are lower than a year ago, fall purchasing plans are positive. Sixty-six percent of consumers say they will purchase new jeans this fall, and 78% of parents plan to purchase new jeans for their children. Euromonitor International projects that sales of denim jeans will increase 4.1% in 2011 to $14.7 billion. Denim jeans are purchased for durability, longevity, and versatility because consumers find greater value in a product they know will last longer and fit better; therefore price is not the main factor in the denim jeans purchase decision, unlike other clothing. This positioning ensures that denim jeans will continue to have a place on store shelves and in consumers? closets. Needs of existing Market: Simply women love to look and feel good. The jeans lend themselves to a big demographic. The current needs or larger women in seeking larger sized apparel is there. Especially in the jeans market and especially in the design of the jeans made to fit and contour a women’s body into a sexy fit. Not many jeans can do that. Also the jeans lend themselves to he Asian and smaller sized demographic. Still a sexy contour and fit. Target Clients & Profile: Asian women ages from 15-40Small women ages 15-40,Larger women ages 15-40.College students, home makers, and women who want a nice comfy fit. and a sexy look MARKET SHARE: Business industry and Outlook:LOOKING FORWARD While retail inventories of denim jeans are lower than a year ago, fall purchasing plans are positive. Sixty-six percent of consumers say they will purchase new jeans this fall, and 78% of parents plan to purchase new jeans for their children. Euromonitor International projects that sales of denim jeans will increase 4.1% in 2011 to $14.7 billion. Denim jeans are purchased for durability, longevity, and versatility because consumers find greater value in a product they know will last longer and fit better; therefore price is not the main factor in the denim jeans purchase decision, unlike other clothing. This positioning ensures that denim jeans will continue to have a place on store shelves and in consumers? closets. Needs of existing Market: Simply women love to look and feel good. The jeans lend themselves to a big demographic. The current needs or larger women in seeking larger sized apparel is there. Especially in the jeans market and especially in the design of the jeans made to fit and contour a women body into a sexy fit. Not many jeans can do that. Also the jeans lend themselves to he Asian and smaller sized demographic. Still a sexy contour and fit. Target Clients & Profile: Asian women ages from 15-40Black Women ages from 15-40Hispanic women ages from 15-40Small women ages 15-40,Larger women ages 15-40.College students, home makers, and women who want a nice comfy fit. and a sexy look. MARKET SHARE: The “levanta cola” “Butt Lifting ” Jeans are getting a buzz in the market, although there is few companies properly marketing the jeans successfully, due to inappropriate marketing strategies. There is a wide availability of the jeans in South American countries. The price points are slightly higher then in Asian or Indian markets, but that is outweighed by the better quality in jeans and denim coming from South America. Already with our marginal marketing we have super-ceded the current local competition in marketing and sales. In a three month period we were able to conquer the our competition that has been around for 7 years.

Description of the Products and Services

Products and services : Chiquita Jeans is a retailer, sub distributing the Verox Brand line from South America (Colombia).We carry 20-28 jeans styles monthly as the jeans are limited edition. Our Jeans are contour fitting, stretchy and sexy. The age demographic is large as we can fit large and small sized women. There is few companies marketing the Jeans correctly so the competition is inexistent. When it comes to main brands such as Guess or Levis, The styles are vastly different. Since the jeans come from Colombia they carry a positive marketing edge of good and higher quality. Colombian are considered like the “Italian Men’s suit”, but of Jeans to women. Our jeans styles can be found at http://www.chiquitajeans.comand at http://www.sevenverox.com
Organization and Management

Legal Structure  Sole Owner. Will attain LLC status. We currently applied for trademarks. I am currently all of the above, manager, marketer, videographer, sales person, website developer, and publicist for my company. Prior to 2008 I successfully built and operateda mortgage and appraisal business since 1994.I have a BS degree in Aeronautics (maintenance management)with experience as an analyst with United and Virgin American Airlines. I currently maintain my Brokers license and still offer commercial loan financing.

Marketing and Sales Strategy

Demand for Jeans There is a current demand for the jeans from Women of ages 15-40. Distribution Channels: Currently the jeans are imported to Seven Verox jeans company in Atlanta GA. They are the main distributer and then sub distribute to Chiquita Jeans as the Western sub distributer. Strategy for Business : We are currently on the outer phases of our initial pre launch marketing plan and on our way to sales conversions. Being a newer company it was imperative to establish a high quality marketing campaign and we achieved that. We currently operate a brick and mortar location and online website. Our price points for the jeans are at $75 per Jean, although we will offer sales promotions for $39.99 a pair as that is the standard pricing for jeans in this current market. The perk being that the jean is unique and from South America Colombia to be exact of high quality. We will be mass releasing coupons on the internet soon for mass sales of our jeans. As a side value added products we have added an Apparel category which will include drop ship apparel concessions. the products should be up by weeks end. With the proper funding we can establish a franchise structure, catalog, stronger marketing online and local marketing presence in a short period of time. Our current online SEO and availability of the product are strong assets to assist us in online and local sales. We will also further promote our branding via local monthly fashion shows for media awareness.

Financial Management

New Business Start Up Cost$25,000, inventory for 2012  $15,000, Office Equipment, video cameras, lighting, mac computer$15,000, updating location$20,000, office SUV – needed for photo shoots.$25,000, Marketing, catelogues, advertising, SEO$50,000, Franchise creation$5,000 Misc cost buffer.

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